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Old Trafford. Eamonn and James Clarke/Eamonn and James Clarke/EMPICS Entertainment

Man United sign record £750m kit deal with Adidas

The club has agreed a ten-year contract with the German sports brand.

MANCHESTER UNITED HAVE announced a ten-year kit deal with German sportswear group Adidas worth £750 million (€942 million) replacing Nike as manufacturer.

“Manchester United plc… has reached a ten year agreement with Adidas for a global technical sponsorship and dual branded licensing deal for a minimum guarantee of £750 million… beginning with the 2015/2016 campaign,” the club said in a statement.

Nike walked away from the bargaining table last Tuesday after Adidas agreed to more than double Nike’s current contract.

Their current 13-year deal with Nike, worth £303 million (€368 million), is due to end in 2015 and an exclusivity period enabling the US sportswear manufacturer to negotiate a new deal recently expired.

The northwestern England powerhouse is currently rebuilding following a dismal seventh place finish last season that saw manager David Moyes lose his job.

Netherlands World Cup manager Louis van Gaal has been given responsibility of restoring United to the top level of European football.

- © AFP, 2014

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    Mute Roy Butler
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    Mar 20th 2025, 9:01 AM

    RIP Eddie thanks for giving us those years in the benson and hedges coloured F1 cars and that win in Belgium, great memories

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    Mute Peter Roche
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    Mar 20th 2025, 1:42 PM

    @Roy Butler: bitten and hisses … Loved that.
    What a charismatic person. All the top people in F1 in the 90′s and 00′s worked for him either on the way up or at their peak. He had a marvellous eye for talent. And not to forget. He gave a certain Ayrton Senna his first drive in an F3 in 1982.

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    Mute Kieran
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    Mar 20th 2025, 9:00 AM

    RIP to a great Irish man. May he rest in peace.

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    Mute Shanek
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    Mar 20th 2025, 9:05 AM

    Heartbroken to hear this, spent many Sundays in front of the tv cheering on the buzzin hornets, Belgium 98 will always be special, he always came across as a great character, rest in peace.

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    Mute Simon Dwyer
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    Mar 20th 2025, 9:01 AM

    Ah no. RIP Eddie Jordan

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    Mute Kevin Dillon
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    Mar 20th 2025, 9:04 AM

    Really sad news. May he RIP.

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    Mute Kieran Duggan
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    Mar 20th 2025, 10:21 AM

    Spent my childhood wearing yellow and black Jordan merchandise
    Can always remember Belgium 98
    RIP to a true Irish legend

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    Mute Barry Lehane
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    Mar 20th 2025, 11:03 AM

    Formula 1 97, PlayStation 1.

    “Im picking that that sexy yellow benson and hedges car!!”

    “Why not the red fer…”

    “I said give me the yellow one!”

    RIP Eddie great memories!

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    Mute Der Calnan
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    Mar 20th 2025, 11:19 AM

    I know nothing about that sport but was always excited by the bright yellow cars who you could pick out so easily and always watched and shouted them on because they were Irish, always craving to support something Irish on the world stage and he gave us that, RIP Eddie.

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    Mute Phill Brown
    Favourite Phill Brown
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    Mar 20th 2025, 12:19 PM

    RIP Eddie, responsible for producing the wonderful 7up Jordan in that first year the discover Ireland sponsorship it was stunning,
    Then getting up in the middle of the night to see Eddie Irvine unlaping himself in Japan to the bright yellow cars great times to be watching F1.
    Always a pleasure to hear his commentary with genuine forthright views, I doubt we’ll see many like him again in F1

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    Mute Peter Roche
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    Mar 20th 2025, 1:46 PM

    @Phill Brown: the Sasol sponsored Jordan 194. That was the start of the upward climb in the Constructors Championship with Rubens and Eddie Irvine

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    Mute SEAN
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    Mar 20th 2025, 12:40 PM

    This one really hurt’s gave us great memoryies in the 90′s a legend in formula one lost a great irishman today rip

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    Mute Noel Lillis
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    Mar 20th 2025, 11:18 AM

    Rip. An Irish legend for sure

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    Mute Sea Point
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    Mar 20th 2025, 2:37 PM

    A great character Formula 1 desperately needed at the time, to inspire belief that the little guy could compete.

    Spare a thought for those that love London Irish Rugby, who will be devastated that they guy driving the re-creation of the professional entity has passed…

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    Mute Joe O'Regan
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    Mar 20th 2025, 4:30 PM

    RIP to a genuine legend

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