Dunkin' Donuts apologise for 'insensitive' version of Liverpool crest

The club’s sponsor had replaced the Hillsborough eternal flame with coffee cups

Updated at 15.00

Donuts The tweet which has since been deleted. https: / /twitter.com/DunkinDonuts https: / /twitter.com/DunkinDonuts / /twitter.com/DunkinDonuts

LIVERPOOL SPONSOR DUNKIN’ Donuts has apologised after tweeting an alternative version of the club’s crest that caused outrage among many fans after replacing the Hillsborough eternal flame with a coffee cup.

The Shankly gates were altered to contain the slogan: “America runs on Dunkin’” while the Liverbird were replaced with the company’s trademark DD logo.

However, the alteration that provoked the biggest response was the replacing of the Hillsborough eternal flame with a coffee cup.

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Dunkin Donuts, a 'Corporate Partner', may not have known significance of crest, but Club representative who signed it off should/would have
— Royston (@KopBlock205) February 26, 2015

KB205 / Twitter

Love to know who at @lfc approved @DunkinDonuts replacing the eternal flames with clear plastic coffee cups pic.twitter.com/9dMnayRzaj
— The Anfield Wrap (@TheAnfieldWrap) February 25, 2015

THE ANFIELD WRAP / Twitter

In a statement released last night the company said

“We apologise for any insensitivity regarding our tweet supporting an LFC-themed promotion featuring the LFC crest.

“As a proud partner of LFC, we did not intend any offense, particularly to the club’s supporters. We have removed the tweet and halted the campaign immediately.”

Liverpool signed a multi-million pound deal with the company in 2014 to become the club’s “official bakery provider”.

Originally published at 10.20

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Stephen_Lynch 12y

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Dec 19th 2012, 5:41 PM

Time to get out the 9 Iron Rory on these mo’fuppers.

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