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Sports brand Uncle Martian just launched, and it appears to be ripping off Under Armour

They don’t look similar at all…

A COMPANY IN China just unveiled a premium sports clothing brand that looks very similar to Under Armour.

Images from Uncle Martian’s launch show were shared widely on social media this week when people noticed the blatant similarities between the two sports clothing brands.

The 25-year-old Chinese sports manufacturer Tingfei Long Sporting Goods Co. is behind the new brand.

Uncle Martian is not even trying to hide the similarities between the two sports clothing brands.

On Weibo, a Chinese social-media site, Uncle Martian shared a post that included a photo of the Under Armour logo alongside images from the launch.

Under Armour was not immediately available for comment.

China has copyright laws that are fairly similar to those of Western countries. It has been a part of the World Trade Organization since 2001, which requires it to establish significant intellectual property law.

The problem is that these copyright laws are difficult to enforce in China.

See if you can tell the difference:

side-by-side

Here are some more pictures from Uncle Martian’s launch party:

under armour 2

uncle martian catwalk

 

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