Plot: You might not know the name Sonny Vaccaro but you’ve certainly seen the evidence of his success. This is the story of the man who transformed American sport by pioneering the multi-billion dollar age of the basketball sneaker — and launched the careers of some of today’s most recognisable faces.
What the critics said: “The overarching theme, however, regarding the corrosive effect of pumping so much marketing money into the college game, is both timely and extraordinarily compelling, as well as a crash course in a basketball-sneaker business that has grown into a $3 billion industry.” (Brian Lowry, Variety)
Sports Film of the Week: Sole Man
Title: Sole Man
Released: 2015
Directors: Jon Weinbach and Dan Mark
Plot: You might not know the name Sonny Vaccaro but you’ve certainly seen the evidence of his success. This is the story of the man who transformed American sport by pioneering the multi-billion dollar age of the basketball sneaker — and launched the careers of some of today’s most recognisable faces.
What the critics said: “The overarching theme, however, regarding the corrosive effect of pumping so much marketing money into the college game, is both timely and extraordinarily compelling, as well as a crash course in a basketball-sneaker business that has grown into a $3 billion industry.” (Brian Lowry, Variety)
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30 for 30 ESPN Reel stories Sonny Vaccaro Sports Film of the Week