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Munster will miss financial targets as CEO Fitzgerald looks to future

The Cork man is hopeful of retaining his position into next season.

MUNSTER CEO GARRETT Fitzgerald expects to continue in his role into next season, despite a large section of the provinceโ€™s supporters calling for the Cork manโ€™s position to be reviewed.

Garrett Fitzgerald Fitzgerald is hopeful of remaining on as Munster CEO. Ryan Byrne / INPHO Ryan Byrne / INPHO / INPHO

Fitzgerald has been with Munster since 1999, presiding over the provinceโ€™s two Heineken Cup successes, but his role has come under scrutiny this season amidst Munsterโ€™s struggles to remain competitive on the pitch.

With Munster sitting seventh in the Guinness Pro12 ahead of Friday nightโ€™s crucial clash with Edinburgh in Musgrave Park, the prospect of the province missing out on the Champions Cup next season is very real.

โ€œIโ€™m sure people will have different opinions on it,โ€ said Fitzgerald of the calls for him to consider his position. โ€œThey havenโ€™t been afraid to express their opinions previously. I see it as a challenge.

โ€œIโ€™ve been here since 1999 and I think it would be the first year in how many years that we didnโ€™t qualify. I would see it as our immediate aim would be to get back up there [into the Champions Cup] the following year, and I think we would be capable of doing that.โ€

As an employee of the IRFU, Fitzgerald is subject to performance reviews with the union and stated in January that he has satisfied the majority of his key targets for those meetings.

โ€œWhen you have your end-of-season or half-season review done you have certain KPIs, six or eight KPIs for the year,โ€ said Fitzgerald yesterday when asked if he is on track to reach his targets this season.

โ€œCertainly our financial targets will be down this year, on gate income. Some of our areas like sponsorship are up. Many of the areas weโ€™re doing around our commercial work are up.

โ€œA lot of the stuff weโ€™re doing around the numbers of games played at under-age levels, theyโ€™re all up. But Iโ€™m sure when we come to the actual bottom line, financially, from the gate income that came in from our own pool games, that will be down.โ€

Garrett Fitzgerald Fitzgerald has been with Munster since 1999. Ryan Byrne / INPHO Ryan Byrne / INPHO / INPHO

Head coach Anthony Foley and his all-homegrown backroom staff have taken the majority of the flak for Munsterโ€™s decline, but Fitzgerald admitted that himself and the Professional Game Board โ€“ the key decision makers in Munster Rugby โ€“ must accept a share of the responsibility for where the province now finds itself.

โ€œEveryoneโ€™s got to accept responsibility for those things, especially if Iโ€™m head of the organisation you have to take responsibility for it,โ€ said Fitzgerald. โ€œThe natural thing to do is to put it on the coach and thatโ€™s what happens, isnโ€™t it?

โ€œThatโ€™s what happens in all sports to whoever is coaching or managing the team. But you have to take responsibility, this isnโ€™t a matter for identifying one person for blame, Iโ€™d never look at it that way.โ€

Gate figures have been down across Europe this season, though the size of Thomond Park often attracts more attention to the fact that there are empty seats in the Limerick venue.

In addressing the declining attendances, Fitzgerald hopes that the appointment of Rassie Erasmus as director of rugby for the next three years can ensure that new and returning Munster fans are enticed in by a winning team.

โ€œThereโ€™s two challenges to that area โ€“ youโ€™ve got to be winning, and some teams have even found that when theyโ€™re winning all the time they canโ€™t get people to go. Look at last weekend the [Champions Cup semi-final] game between Wasps and Saracens. There were only 15,000 between the two of them and theyโ€™ve had super seasons.

โ€œBut you must try and get results on the field, itโ€™s not part of his job to fix attendances. Itโ€™s been proven all the time that the best marketing tool in professional sport is winning on the field.

Ian Keatley and Simon Zebo Munster are preparing for a big clash with Edinburgh on Friday. Ryan Byrne / INPHO Ryan Byrne / INPHO / INPHO

โ€œYou can cancel all the rest of your budgets; if you manage to win people want to be there.โ€

Fitzgerald confirmed that the process of selling the naming rights to Thomond Park remains โ€œongoing,โ€ although did not provide any update on whether or not a deal is close.

The appointment of Erasmus is certainly an impressive one from Munster, with the South African bringing a CV that boasts achievements as a head coach and important experience in a high-powered and influential role as general manager of the SARUโ€™s High Performance unit.

Fitzgerald praised the influence of IRFU performance director David Nucifora for his role in the Erasmus appointment, while stating that the process was also driven by โ€œan international recruitment agency who had been responsible for a number of big international appointments.โ€

Erasmusโ€™ extensive network in South Africa would appear to make it a good bet that Munster will attempt to lure at least one NIQ player from the African nation ahead of next season.

Tighthead appears to be the major priority for the province, and Fitzgerald said himself and the PGB will discuss player recruitment from abroad with the new director of rugby.

โ€œThe position is exactly the same has it has been; youโ€™re allowed four non-Irish eligible players and one project player. We have some vacancies in that area that we havenโ€™t filled. Thatโ€™s something that weโ€™ll look at and sit down with himself [Erasmus] and look at the people just to see whatโ€™s the best thing to do.โ€

Head coach Anthony Foley has essentially found himself demoted with the confirmation that Erasmus will join and take control of team selection and tactics at Munster next season.

Asked if this appointment undermined Foleyโ€™s position, Fitzgerald stressed that the former number eight still has much to offer Munster.

Anthony Foley Foley will stay on as head coach next season. Lorraine O'Sullivan / INPHO Lorraine O'Sullivan / INPHO / INPHO

โ€œThatโ€™s a question you can give a lot of answers to really,โ€ said Fitzgerald. โ€œWe did this in consultation with Axel. I am sure itโ€™s a challenge for himself. He has got a great rugby brain.

โ€œHe has got a rugby coaching ability that has been complimented by everyone that has worked with him. There were some challenges that came across the desk, especially when results are going against you. You become the focus of a lot more attention.

โ€œAs in accepting for Andy Farrell to come in, and he worked very closely with him. But it was good to get someone in with more experience in that area itself.โ€

Whatever about Foleyโ€™s role under Erasmus next season, the head coach has a vital few weeks ahead as he attempts to ensure that Munster will be playing in the Champions Cup next season.

Fitzgerald couldnโ€™t put an exact figure on how much it would cost Munster to miss out, but underlined that it would be expensive.

โ€œItโ€™s a difficult one to measure,โ€ said Fitzgerald. โ€œIf you asked me four or five years ago Iโ€™d say it could mean up to โ‚ฌ1 million possibly, but thatโ€™s basing it on what youโ€™d lose out on gates. You donโ€™t get any money just to qualify, youโ€™re not guaranteed any income.

โ€œThe way you get your income is through gate income. But itโ€™s quite interesting to see whatโ€™s happening with gate income everywhere when we even look at what happened at the two [Champions Cup] semi-finals this weekend.

โ€œSomeone told me that the two together were less than what were at the Leinster-Munster game in the Aviva, and thatโ€™s the way gates generally have gone.

โ€œBut it could cost you gate money in excess of โ‚ฌ500,000; you have to be looking at that, and thatโ€™s just being practical and just taking it from experience.โ€ 

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โ€˜Anthony will definitely be here next seasonโ€™ โ€“ Munster CEO Fitzgerald

England-bound Teโ€™o: โ€˜Iโ€™m pretty proud of where I am and where Iโ€™m goingโ€™

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29 Comments
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    Mute Yorkie1892
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    Oct 23rd 2019, 9:18 PM

    What a finish by the ox. World class

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    Mute Hon Tipp
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    Oct 23rd 2019, 9:23 PM

    @Yorkie1892: world class?

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    Mute Yorkie1892
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    Oct 23rd 2019, 9:28 PM

    @Hon Tipp: world class finish.

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    Mute Hon Tipp
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    Oct 23rd 2019, 9:38 PM

    @Yorkie1892: ah ok

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    Mute Joe Shea
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    Oct 23rd 2019, 7:35 PM

    Loserpool

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    Mute David Carroll
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    Oct 23rd 2019, 7:51 PM

    @Joe Shea: Yeah theyโ€™re only the reigning champions. Real losersโ€ฆ

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    Mute dan o keeffe
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    Oct 23rd 2019, 8:07 PM

    @Joe Shea: tosser

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    Mute Micky
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    Oct 23rd 2019, 8:37 PM

    @Joe Shea: Well done Joe, did you come up with that one yourself? Iโ€™d say youโ€™ll go far.

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    Mute Ave it
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    Oct 23rd 2019, 9:14 PM

    @Joe Shea: JOE DONโ€™T JOKE ABOUT LIVERPOOL COS 6 TIMES AND 18 LEAGUE TITLES AND AND AND YNWA LOSERPOOL MORE LIKE WINNERPOOL AM I RIGHT LADS YNWAAAAAA

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    Mute Logan Shepherd
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    Oct 23rd 2019, 9:19 PM

    2 great goals from the Ox. Great to see him finding his form.

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    Mute Happy entertainment
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    Oct 23rd 2019, 7:53 PM

    City west drama video here https://youtu.be/KtOeI8DE1JE

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    Mute Happy entertainment
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    Oct 23rd 2019, 8:00 PM

    @Happy entertainment: since comments are closed on it I put video here

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    Mute Yorkie1892
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    Oct 23rd 2019, 8:04 PM

    @Happy entertainment: youd swear it was downtown Lagos..

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    Mute Yorkie1892
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    Oct 23rd 2019, 8:18 PM

    @Happy entertainment: Iโ€™d stay well clear of buying anywhere in Dublin with the prices haha.

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    Mute Philip Farrell
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    Oct 23rd 2019, 8:12 PM

    Internazionale against Borussia Dortmund, a massive game, is on. But youโ€™re covering Genk v Liverpool? Are we European or English?

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    Mute Seaniecp
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    Oct 23rd 2019, 8:20 PM

    @Philip Farrell: why even pose the question? The 42 is a business. This coverage will get more views and comments (including your one).

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    Mute Paul Furey
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    Oct 23rd 2019, 8:24 PM

    @Philip Farrell: Both red teams always get their own match blog here! Even the one that nobody admits to following any more!

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    Mute The Bloody Nine
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    Oct 23rd 2019, 8:27 PM

    @Philip Farrell: last time I checked both Liverpool and Genk were also European.

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    Mute Alan Brazil
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    Oct 23rd 2019, 8:35 PM

    @The Bloody Nine: No Liverpool are a British football club in the north west of England.

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    Mute Ottomaaan
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    Oct 23rd 2019, 8:38 PM

    @Philip Farrell: you do understand the basic economics of any business yes?? You know supply v demand and all that, same principles apply in this kinda of media outletโ€ฆregardless of what other games are on, Liverpool and UTD matches will always garner 50x more interest among Irish people. Also dont get the Europe reference, fairly certain Liverpool and Gent are in Europe. It is a European competition after allโ€ฆ

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    Mute The Bloody Nine
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    Oct 23rd 2019, 8:52 PM

    @Alan Brazil: and Genk is a football club located in the north-east of Belgiumโ€ฆ both part of Europe.

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    Mute Alan Brazil
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    Oct 23rd 2019, 9:02 PM

    @The Bloody Nine: Yes, you must be British and European and from Liverpool if you support them then.

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    Oct 23rd 2019, 9:03 PM

    @Alan Brazil: cold under that bridge tonight Al?

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    Mute The Bloody Nine
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    Oct 23rd 2019, 9:10 PM

    @Alan Brazil: you can be from anywhere and support whoever, Alan.

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    Mute Devilsavocado
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    Oct 23rd 2019, 9:42 PM

    @Alan Brazil: and you are a lovely chap from a country in the north of Great Britain. :)

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    Mute dan o keeffe
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    Oct 24th 2019, 12:30 AM

    @Alan Brazil: and thatโ€™s not in Europeโ€ฆIโ€™ve seen it all now!!!!!!!!!!!

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    Mute Philip Farrell
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    Oct 24th 2019, 1:05 AM

    @Seaniecp: Yep, because Paddy is a Brit, not a European

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    Mute jl
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    Oct 23rd 2019, 7:46 PM

    Wow! Some goal in the RB Leipzig game!

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    Mute Ottomaaan
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    Oct 23rd 2019, 9:29 PM

    Dont care much for Liverpool but what a goal by Chamberlin. That was ridiculous technique.

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    Mute David O Callaghan
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    Oct 23rd 2019, 9:54 PM

    @Ottomaaan: Ridiculous? No need to be derisory about it. I think it was a fantastic finish myself- far from ridiculous. ( โ€ฆas I slink off now, having aired my pedantic fury at the bizarre new-age approach with the social media generation of using โ€œridiculousโ€ in a complimentary context. Along with โ€œsickโ€, as also a popular alternative. I reckon weโ€™re only one step away from someone saying โ€œthat goal was pure leukaemiaโ€ or some such nonsenseโ€ฆlol)

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    Oct 23rd 2019, 9:56 PM

    @David O Callaghan: thought you said you werenโ€™t going to watch anymore soccer

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    Mute Ottomaaan
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    Oct 23rd 2019, 10:05 PM

    @David O Callaghan: jesus David sit down and have a beer will youโ€ฆ

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    Mute Sheila Teehan
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    Oct 23rd 2019, 9:02 PM

    Who in VAR decides on the split second to press the button to decide on offside. It is a complete joke to see that Genk goal disallowed.

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    Oct 23rd 2019, 9:04 PM

    @Sheila Teehan: was it offside?

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    Mute Logan Shepherd
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    Oct 23rd 2019, 9:05 PM

    @Sheila Teehan: Youโ€™re right. All offside goals should be allowed.

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    Mute Desmond Cassidy
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    Oct 23rd 2019, 11:07 PM

    Arbeitsseig as Jรผrgen put it..workman like performance..didnโ€™t start like thisโ€ฆat least he focused in on the main problem and that was the sloppy loss of possession which was the only launch strategy Genk had. Whilst I like some of the clever touches by Firmino, Keita and Mane, it is by these transitions that will eventually undo Liverpool to more clinical sides. They are the most difficult to defend againstโ€ฆKlopp said it..we ALL know it. The conundrum Liverpool have is in trying to be more direct without overusing the โ€˜cleverโ€™ flicks. I was more impressed with Chelseaโ€™s performance in Amsterdamโ€ฆjust being honestโ€ฆ

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