TODAY, NBA SUPERSTAR LeBron James announced a partnership with Warner Bros. that will cover TV, film and original digital content.
“LeBron James has one of the most powerful, well-known brands in the world and we are excited to be in business with him and his partner, Maverick Carter, and SpringHill Entertainment,” Warner Bros. CEO and Chairman Kevin Tsujihara said.
So far, so boring.
But one eagle-eyed (or bored) US journalist has spotted that Warner Bros. filed for a new trademark for Space Jam last month.
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Coincidence? We think not.
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