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Peter O'Mahony with his son, Theo.

Astonishing TV figures and support show Ireland are capturing imagination

Andy Farrell’s side can break new ground for Irish rugby this weekend in Paris.

JUST FOR A minute, let yourself get a bit giddy and imagine what it would be like if Ireland reach a first-ever Rugby World Cup semi-final. It’s only one game away.

The build-up to that one would be crazy.

What about a final? Can you just imagine if Ireland are up against France or South Africa in the World Cup final in Paris? It would be truly epic for an island that adores its sport.

The interest levels would be off the charts. We’ve already seen more than 60,000 Irish fans turning up in Paris just for a pool game, so who knows what might happen for a semi-final or final. Whether enough people would be able to muster the funds and bunk off other commitments to get to Paris is another question.

Of course, the dream could all come crashing down this weekend as Andy Farrell’s side get set to face New Zealand in the World Cup quarter-finals. Win and they’re already history-makers, even if their real goal is the Webb Ellis Cup. 

Lose and you can only imagine that the knives will be out, even if it’s a defeat in which Ireland play well or are unlucky against another good team. Some folk will take glee in another Irish exit at this stage of the competition, although probably fewer than might have been the case in the past.

It feels like this team are truly on the precipice of breaking completely new ground for rugby in Ireland. Rugby has had a big rise in popularity on the back of the achievements of the Irish provinces, as well as the national team under Joe Schmidt and now Farrell.

This World Cup, though, has seen things go up a notch. There seems to be a sense among Irish people that this really is their team. We’ve seen that in the genuinely astonishing support in France, which is the talk of the World Cup. Everyone on the ground here is chatting about the Zombie and the sheer number of Irish fans who have been making the trips. Some in French rugby circles even fear that if les Bleus do face Ireland in the World Cup final, it won’t be the overwhelmingly great home advantage they had first imagined. 

But we’ve also seen the grá for Farrell’s team among those back home who haven’t been fortunate enough to get over to France.

bundee-aki-celebrates-after-the-game Bundee Aki celebrates. Dan Sheridan / INPHO Dan Sheridan / INPHO / INPHO

A peak TV audience of 1.4 million people watched Ireland’s win over South Africa, according to RTÉ, while there was a peak of 1.3 million for the victory over Scotland on Saturday. 

These are truly remarkable figures. RTÉ revealed that the South Africa game was their largest audience of the year. Not just for rugby, not just for sport, but for any programme.

In 2022, the most-watched programme in Ireland across all broadcasters was the Late Late Toy Show with 1.5 million viewers. Sport is always dominant on this list but no sporting event last year drew more than 875,000. The biggest rugby audience was 818,000 for Ireland’s clash with France in the Six Nations.

That puts these World Cup numbers into perspective and one has to imagine that this weekend’s quarter-final against New Zealand, which will be shown live on Virgin Media, will hit a new peak.

We must also take into account that these figures of 1.4 and 1.3 million don’t include streams of the games or factor in the presumably large number of people who watched in big crowds at the pub, rugby club, or with their friends. Nor do these figures include Irish people who may have watched the games on ITV or elsewhere. 

In a country with a population of just over 5 million, it is seismic stuff.

While it’s hard to accurately assess from over in France, the impression is that rugby is the talk of Ireland like never before. We’ve heard reports of Farrell’s side being chatted about in GAA clubs and we’ve had more messages about the sport than at any stage in the past decade. 

So progress has clearly already been made and people care about this team.

Their success has made them sexy, of course, but people are buying into the spirit that Farrell leads. He’s a likeable figure and as we have previously written, it possibly helps that he comes from a working-class background.

tadhg-beirne-celebrates-after-the-match Ireland look to break new ground this weekend. Billy Stickland / INPHO Billy Stickland / INPHO / INPHO

Farrell has a strong Wigan accent but his family has Irish roots and, in many ways, he embodies characteristics that Irish people are proud of. He’s humble, hard-working, able to have the craic, and proud to be representing this island – all four corners of it.

Yes, it’s still a team completely dominated by the products of private schools but Farrell has been the ideal figurehead for this Irish team at this stage of its journey. His squad is littered with players who have become big names in the Irish public consciousness.

And despite all the progress so far, it’s hard not to think of how much more could be made with a big result this weekend.

If Ireland can achieve their goal of winning a World Cup in the coming weeks, it would push rugby to an altogether new level.

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14 Comments
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    Mute Con Cussed
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    Oct 9th 2023, 8:10 PM

    Great article and good to see the progress rugby is making in Ireland. Those numbers are just the icing, many more watch online from all over the world.

    Let’s hope too that the class breakdown changes and young lads from all backgrounds can enjoy and build Ireland into a greater rugby fraternity.

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    Mute peter lynch
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    Oct 9th 2023, 8:28 PM

    @Con Cussed: That’s right ConI can testify to that as an Irishman living in Kent. I’m sure I’m not the only one. I really hope we can build on this momentum for the future. No reason why we can’t. Can’t wait for Saturday, hopefully we’ll get lucky with the injuries and come away with great result.

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    Mute Colm O'Connor
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    Oct 10th 2023, 3:37 PM

    @peter lynch: Another Irish abroad here, and I confirm, you’re not the only one. I’d say there won’t be many Irish not watching this Saturday.

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    Mute John Morris
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    Oct 9th 2023, 8:54 PM

    It’s an all island team. So the 5 million population is a bit of an (accidental) insult to our brothers and sisters in Northern Ireland. You need to add in all those viewers there also. The contributions of the 2 Ulster boys have been great too! From a Leinster fan.

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    Mute Patrick Corrigan
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    Oct 10th 2023, 12:56 AM

    @John Morris: In fairness I don’t think they break down viewership numbers for the North, itv would just ce “UK” wide. And then there is the extra compilation of Northern views watching the southern signal ( Saorview covers something like 80% of northern Ireland ), like myself.

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    Mute John Morris
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    Oct 10th 2023, 10:00 AM

    @Patrick Corrigan: UTV ?

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    Mute Paul Ennis
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    Oct 10th 2023, 11:27 AM

    @John Morris: But the article states that they only have the figures for RTE viewers and not many of those would be north of the border. Therefore 1.4m of 5m is correct. It is probably more than 2m out of 7m when you include ITV, UTV and online viewers

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    Mute Colm O'Connor
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    Oct 10th 2023, 3:38 PM

    @Paul Ennis: Would be surprised if there wasn’t at least another million abroad tuning in.

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    Mute Stuart
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    Oct 9th 2023, 8:46 PM

    1.4 million for a group game (SA/IRE) and most of everyone I know was in the pub that night so figures would be much larger than that… Good stuff…

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    Mute cian nolan
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    Oct 9th 2023, 8:44 PM

    Have plenty of friends who are not rugby people who are far more aware of the tournament then they have before. I think the kick offs have been very helpful. Fun heading to an atmospheric pub and then carry on into the night.

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    Mute Sèan
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    Oct 9th 2023, 10:01 PM

    And the millions watching around the world aint there like 150 million irish in the world

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    Mute Harry
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    Oct 10th 2023, 1:33 AM

    @Sèan: yes Sean i’m a proud Irishman watching from Sydney getting up at 5 and 6 am

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    Mute Arjuna
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    Oct 10th 2023, 9:37 AM

    @Harry: class Harry, get the galtee rashers out for the full irish

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    Mute Sèan
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    Oct 10th 2023, 1:25 PM

    @Harry: well done mate

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