DERRICK ROSE’S ACL injury was one of the major stories of last year’s NBA season, so it’s no surprise that the rehabilitation and return of the Chicago Bulls superstar is getting just as much attention.
Of course adidas have their own reasons for hyping Rose’s comeback — he is one of their marquee players after all — but the sporting giant’s latest ad is brilliant nonetheless.
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Where do we draw the line? Probably at giving Rose’s comeback its own hashtag: #thereturn.
THIS is how you hype a comeback -- adidas's brilliant ad for 'The Return of D Rose'
http://www.youtube.com/watch?v=dtj-D8HT9BY
YouTube Credit: adidasbasketball
DERRICK ROSE’S ACL injury was one of the major stories of last year’s NBA season, so it’s no surprise that the rehabilitation and return of the Chicago Bulls superstar is getting just as much attention.
Of course adidas have their own reasons for hyping Rose’s comeback — he is one of their marquee players after all — but the sporting giant’s latest ad is brilliant nonetheless.
Where do we draw the line? Probably at giving Rose’s comeback its own hashtag: #thereturn.
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Ad Adidas Basketball Comeback Derrick Rose Injury NBA TheReturn