CELTIC HAVE ANNOUNCED a ‘stunning’ new five-year kit deal with Adidas.
In what is believed to be a record agreement for a Scottish club, the Hoops will switch from New Balance to the German brand on 1 July.
It will be the first time that Celtic have partnered with Adidas.
They signed a £25 million deal with New Balance back in 2015, while Nike and Umbro were previous kit manufacturers.
“We are delighted to enter this new, long-term partnership with Adidas, one of the world’s leading sports brands,” said Celtic chief executive Peter Lawwell. “We warmly welcome Adidas to the Celtic Family and look forward to an exciting and successful partnership.
“We know through our discussions with Adidas that they, as a prestige brand, were eager to be associated with a Club of Celtic’s stature and proud history – to be connected to the passion and commitment of our supporters and to Celtic’s wider vision and values.
“Likewise, everyone at Celtic is delighted to be partnering with one of the dominant names in sportswear manufacturing, an organisation which represents quality and excellence.”
A spokesperon from Adidas added: “Celtic’s successful football history and future ambition make us hugely excited to be working together to create a new chapter with one of the most famous football clubs in the world.
“We are obsessed with helping athletes improve their game, life and world and as such we look forward to supporting Celtic’s players on the pitch as they continue to create new levels of success, and we are confident their legendary fanbase will love our designs.”
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Excellent signing
excellent. he’s a better second row than McCarthy.
He’ll look good in red in two years.
Winners don’t jump on a sinking ship
Building a good squad for next season.
Great for Connacht, looks a decent signing. Is he a ‘special project’? (I.e Irish eligible after the 3 years)
Technically he could b but at 29 he’s unlikely to feature when eligible at 32. Same IQ rules don’t apply to Connacht.
At 32 a lock can still be quite useful.
Not eligible as he played for the Junior All Blacks (not an age grade side but rather the NZA team).
Ah…I had forgotten that..
That’s a big signing, fair play. Mc Carthy won’t be missed it seems.
Another lock for Lonster !