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Belgian club plug players' Twitter handles on their shorts

Zulte Waregem are leading the way in social media marketing.

Thorgan Hazard – Eden’s little bro. Credit: BRUNO FAHY/Belga/Press Association Images

ZULTE WAREGEM HAVE brought in a new initiative to get their players some Twitter followers by displaying personal handles on their shorts.

The Belgian side, who finished two points behind champions Anderlecht last season meaning they qualified for the Champions League third round,  have just launched their new kits for next season.

While Eden Hazard’s young brother Thorgan has been on loan at the club, we’re looking forward to seeing @HabibHabibou7‘s name on display in Europe.

Credit: www.essevee.be

(h/t: Yahoo Sports)

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