GERMAN CAR MANUFACTURER Audi will become an engine supplier in Formula One for the first time in the 2026 season, chairman Markus Duesmann announced on Friday.
Audi will announce the team they will supply by the end of the year although it is widely expected to be Sauber, who presently race as Alfa Romeo with a Ferrari engine.
The announcement was made at Spa Francorchamps, the venue for Sunday’s Belgian Grand Prix with Formula 1 President and CEO Stefano Domenicali and Mohammed ben Sulayem, President of the International Automobile Federation (FIA), motorsport’s governing body present.
“Formula 1 is both a global stage for our brand and a highly challenging development laboratory,” Duesmann said in a statement.
The engine will be developed at Audi Sport’s facility in Neuburg near Ingolstadt with the company heralding the fact it will be “the first time in more than a decade that a Formula 1 power train will be built in Germany.”
Adam Baker — who before joining Audi in 2021 worked for FIA for three years — will take over the management of the company and the Formula 1 project as CEO.
Audi added in the statement that Formula One’s stated goals to become more sustainable attracted them.
“Globally recognised, highly emotional, and technologically advanced –- that’s how Formula 1 has met Audi’s exact requirements,” read the statement.
“The key to getting involved is the world’s most popular racing series is the clear plan to become more sustainable and cost-efficient.
“The new technical rules, which will apply from 2026, focus on greater electrification and advanced sustainable fuel.
“In addition to the existing cap on costs for teams, a cost cap for power unit manufacturers will be introduced in 2023.
“In addition, Formula 1 has set itself the ambitious goal of being a carbon-neutral racing series by 2030.”
Audi also sees enormous potential by being associated with Formula One for selling more cars globally.
“The great interest in Formula 1 is global and the racing series is one of the sporting events with the highest reach in the world,” they said.
“In 2021, more than 1.5 billion TV viewers watched the races.
“Formula 1 is popular in key markets such as China and the USA, and the trend continues to rise -– even among young target groups.”
Audi did race pre World War II in the European Championship that was the root of Formula One which began post war.
Audi and three other German car manufacturers formed the Auto Union company.
They enjoyed their most successful campaign in 1936 when Bernd Rosemeyer won three of the four races, winning the title, with team-mate Hans Stuck second.
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If a lot of club game referees weren’t small fat middle aged men who haven’t performed well as a ref since the early 1980′s… then respect would come naturally.
Who would become a referee so?
I remember playin a game where the ref just walked between the 2 65s. He was a sight to see with his paddy cap an all
If referees were highly trained martial artists allowed to punch any player who abused or questioned his decisions, there would be a radical change in behaviour towards refs.
Its imbeciles like you Darragh, is why we have the problem!
The key is consistency really. If referees said “no backchat at all”, we would accept it. That’s as long as all referees took the same line with players in ALL games, no exceptions.
In general, I think that would be a great idea. What is the point in remonstrating with an official after he has made his decision?
As an ex soccer referee, players liked me. Becuse most referees would yellow card players for simply questioning them. I always explained my decisions to players..totally diffused situations
I think it might be better if there was a player in the forwards and backs allowed to ask the ref to explain his decision(they’d have to be level headed and respected players). Players need to know why they’re been blown up
Cormac. Its why I did it. I was a player and very few showed common sense.
If i hear the whistle on the pitch, straight away i’m thinking of the next ball, the last thing i want to do,is get an explanation of the referee, or abuse him .
Players need to be educated to respect the referees, We need zero tolerance, Just take one look at our rugby counterparts to realise we have a fundamental problem.
If i was a Gealic or soccer referee, Id be like Pierluigi Collina, If you so much as cursed at me you’d be booked, if it happens again you’re off! If you want to get really abusive with me , id grab you by the scruff of the neck and challenge you to a fight after the game, where i’d batter you in front of your team!
The problem with respect is it must go both ways. A good referee will in general get respect and not be questioned by players. But in gaa especially in club games many of the refs are of very poor quality. They are unfit, make poor decisions consistently and often have linesmen and umpires who don’t do their jobs with regard to off the ball incidents etc.
Striking with the fist is supposed to be a red card offence but in reality more often than not is not consistently enforced which leads to players seeking to get revenge knowing it will likely only be a yellow.
Unfortunately you have lots of former players who would make great refs but won’t do it because of the abuse they get.
For the crap refrees put up with it is a wonder there is actually anyone willing to do it.
Refreeing is a thankless job
I admire his candidness in a way, but everyone would like to tell someone to “F off”
“Not everyone” I meant the opposite.
Why does the referee have to explain his decisions? Everyone knows the old addage of “he’s not going to change his mind”, yet players persist in wanting a referee to explain everything to “gain respect”.Get on with it, and if you still have a grievance, give it 15mins after the match when everyone is calmer and if it’s still life and death important to find out why he gave a free, maybe then is the right time to ask.
Players try to make refs think they were wrong in the decision against them in the hope of maybe influencing the refs next decision in their favour. Sometimes it works.
If a ref told a player to f**k off or told a player he was a useless so & so their would be outrcry yet refs regularly get such abuse in club games for very little reward . Someone has to ref a game & the ref is the soft target .if players & mentors analyise their own performance they might find the real reason their team loses .
Id like to tell Eugene to fcuk off..and I will. ..fcuk off Eugene
It might also be noted that before rugby referees make an important decision such as a yellow card, most of the time they revert to the TMO. Added to this a lot of a rugby match is played at not much faster than walking pace, where the referee is nearly always right up with the play and spends his time in the players ears practically coaching them on what not to do or he will penalise them!
Respect earns respect. If a player told a ref to F off he would get a straight red however if a ref heard one player telling another player to F off there would be no punishment. So how is a player to respect a ref?. also refs in gaa are answerable to no-one. If a player makes a mistake he looses his place, if a manager makes a mistake he is answerable to the county board.
James. You haven’t a clue what you’re talking about.
Yea good argument Derek. You seem to be too afraid to express your own opinion yet you have no problem putting other ppl opinions down. I have played with a lot of different refs in lots of different sports and officiated myself I have a pretty good grasp of what makes a good and bad ref.
What is wrong with telling another player to f off. What is wrong with giving him a good hard shoulder in a tackle to put some manners on him or a box if need be.
Gaelic is a tough sport, no one wants to change that. You can play hard but still have respect and give respect.
If you tell a Ref. to F. off, it has to be a Red card, if a player makes a habit of it then they shouldn’t be playing for the team. No one wants to see that kind of rubbish at a game.
Box an opponent to put manners on him? Sure why don’t you knife him just to make sure killian. Do you want to know the sporting way to do it,rather than the cowardly way? Win every ball in a fair way be it hit him with a fair shoulder or beat him in a sprint. I’m guessing you a slow unintelligent coward if you have to hit you opponent a box to gain an advantage
James.
Are you drunk?
GAA is a tough sport, plenty of knocks but the whole point it that people play hard and have respect for each other.
That is something that is missing in Soccer where diving and back chatting the Ref. are very serious problems and indications of the type of people that play it, it should not be tolerated in other disciplines.
“Indications of the type of people that play it”, the most popular sport in the world? A wee bit of a generalisation there
What an absolutely ridiculous statement in his last paragraph! The problem will never disappear…
It should be limited as much as possible.
When you look at the attitude that Soccer players give Refs in the Premiership it is bound to set a bad example.
Other disciplines need to show that acting the diva is not tolerated.
McGee’s comments sum up the entire problem. When the man appointed to try and change things has such a ridiculous attitude then it doesn’t augur well for the prospect of change. He seems to think that while it’s only natural to abuse refs, it doesn’t look good so we should try and tone it down.
Funnily Eugene we wouldn’t all like to tell the ref to f**k off. Most sensible people realise that they are giving their time like everyone else and that there would be no games without them.
Don’t call the ref a muppet at least not in Munster.Could cost you a serious suspension!