SARACENS’ DISASTROUS SEASON took on a new twist this afternoon when their primary sponsor, Allianz, announced they will finish their investment in the club at the end of this season.
Their decision was based on the scandal that has engulfed the English and European champions who have persistently breached the Premiership’s stringent salary cap rules.
The German insurance group have been Saracens’ biggest sponsor for eight years now – investing just over £2m-a-year. Their current deal was due to end in 2021 but earlier this afternoon, they announced that they will be cancelling their contract a year ahead of schedule.
Allianz’s fondness for investing in sport is reflected in the fact they have branding at major sports grounds around the world, including Turin (Juventus), Munich (Bayern), Nice, Vienna, Minnesota and São Paulo.
Their statement read: “Allianz has taken the difficult decision to end its sponsorship of Saracens Rugby Club and stadium at the end of this season.
“Allianz intends to continue to be involved in he great work that the Saracens Sports Foundations does in their local community and wishes Saracens well in the future.”
Saracens problems began in November when the club was fined £5.4m and docked 35 points after it became clear they had breached the £7.5m salary cap. Things got worse in January when it became clear they were going to break the cap yet again this season. An additional 35-point fine was imposed – effectively relegating the club.
In response, Allianz were worried about their brand – and according to The Financial Times, they informed Saracens last week that they were ending their sponsorship. Today’s statement confirms that story.
Bernard Jackman joins Garry Doyle and Gavan Casey for a big chat about Men’s, Women’s and U20s Six Nations, while Andrew Conway gives an update on his uncertain future
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Cannot believe this, absolutely devastated. Rallying has lost a special, special person.
Desperately sad news. I remember sitting in Craig’s car when I was younger during the rally of the lakes thinking life can’t get any better than this. A legend, and a gent. RIP.
@Seán O’Sullivan: lovely story, the best part being it wasn’t lost on him how much joy that would have brought to a young rally fan, coz he was probably also thinking life doesn’t get better than this. Taken way too soon, but through his infectious positivity and heartwarming raw emotion, he experienced more happiness than most of us could wish for, I’m just glad that I got to feed off some of that. Rally Finland in 2016 was just so brilliant, he never let the politics dampen his enthusiasm for his passion, rest easy Craig.
Rip
Oh my god I am heartbroken, rip Craig, rest easy up there with Jaffa.
Absolutely devastating news, he has been a great ambassador for Ireland and motorsport. A really talented driver and a really decent person. Condolences to his family and friends, he’ll be a massive loss to the motoring community. RIP.
A true great gone, can’t believe it
So sad. RIP Craig. My confidence to family and friends. Sad loss for Irish sport
I am absolutely gutted for his family and friends, never had the good fortune to have met him but have been following his career for years. A very sad day. My deepest sympathies.
Horrific news. RIP
We are totally speechless and numb
A true irish legend so so Sorry to Craig’s family
From all you followers in ashbourne co meath
RIP Craig Breen.terrible news to hear.
Condolences to his family and friends
May the Lord spare him
R.I.P
RIP Craig Breen. Condolences to his family and friends.