ADIDAS HAVE MARKED David Beckham’s 42nd birthday by announcing the re-launch of their Predator Mania boots.
Beckham celebrated his birthday today and he has joined forces with adidas to promote the return of the boots that he helped make famous.
The limited-edition Predator Manias go on sale tomorrow and demand will likely be high for these beauties.
The news will surely come as a relief for flashy footballers who can’t bear to wear the sock-type boots that have become commonplace. Quite right too.
What’s that? You like the style of modern football boots but want some Manias in your life? No problem, adidas are also rolling out the champagne style for a number of their current best-sellers.
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Well played by their Marketing dept. They’ll make millions.
@Nollaig Elliot: if they just brought back the full range of mania’s they’d reclaim the boot market for good!!
Copa Mundials all the way.
@Shane Doherty: they’ve gone up from €120 to €150
Adidas it was my birthday in February where the boots at ??
Copa mundials or puma kings in my day.
And I thought Beckham-mania would end with his retirement. Some chance. He and his wife – and now their children – are a self-generating publicity machine. Famous for nothing more than there appearance. Don’t blame them for this; blame the public who lap it all up.