SPORTS GIANT ADIDAS has defended the women’s version of the new Manchester United home shirt, which has received widespread criticism for its ‘sexist’ design.
The German sportswear manufacturer recently signed a 10-year deal, worth £750 million, to succeed Nike as United’s kit supplier.
But Saturday’s unveiling of the club’s 2015-16 designs was met with conjecture when the female alternative to the main strip was condemned by many on social media for its ‘discriminatory’ plunging neckline.
An Adidas spokesperson insisted in a statement that the garment was developed after consultation with supporters, and also cited a local newspaper poll which saw 75 per cent of readers back the design.
“Adidas provides an adult shirt which is a replica of what the players wear,” the statement read.
“Based on research from fans, we also offer a women’s shirt as part of our lifestyle range of products. This range has a slightly different design and fit to give fans a choice.”
While United and Adidas have yet to reveal designs for their away and third-choice strips for the coming season, Old Trafford’s East Stand seating has already been reconfigured to include the Adidas logo ahead of Saturday’s Premier League opener against Tottenham.
- Kris Voakes, Goal.com
Don’t buy the women’s jersey if you don’t like f€€king thing. This is the stupidest thing I have heard in a long time
Why anyone in Ireland would buy a ManU jersey is the most puzzling part of the equation for me.
My missus loves it. Madrid, Munich, Chelsea, Germany all have the exact same women’s Jersey design by Adidas last year and there wasn’t a problem
That’s what I was thinking, because I was looking on Adidas for the new Juventus jersey and it had duplicates of those jerseys everywhere
Well they’re designed for the shape of women’s bodies which women find okay but a lot of the argument is that it’s not a replica jersey really since it has a different neckline. They’re even selling it as part of their “lifestyle” range. It’s missing the black&red stripes which is part of the design influence.
This seasons Chelsea kit for women is a replica kit which is designed for a woman’s shape and doesn’t have the different neckline. Granted they actually have a women’s team too so that’s probably why they’re selling the replica women’s shirt.
Sure women don’t mind a revealing neckline when it’s bought from any of the designer fashion companies, but when what appears to be a male dominated football company releases one its suddenly sexist?
It’s really going to show off Wayne Rooney’s cleavage
Why are Adidas even releasing a statement to appease absolute morons who get offended by the shape of a cloud in the sky.
Please stop getting your information from goal.com
at least they’re giving credit
These jerseys are commonplace at latter stages of gaa championship in Croker
Were cleavage lovers polled about this shirt? I suspect they won’t be buying it – you’d see more cleavage in granny’s wooly vest.
Ehh, do women want people to admire their chests? Or are they wearing revealing clothing for temperature regulation?
I showed the jersey to my girlfriend (yes, I have a girlfriend, trust me, I’m more surprised than you are) and she said she actually liked it. She didnt have any problems with the neckline at all.
You should write to nike and tell them your missus sorted the whole thing.
It’s Adidas smart-ass!
Or adidas
You must have at least one solid color designer t-shirt in your clothes. This is the shirt that can go with jeans, pants and everything in between. long sleeved shirts