FORMER WOMEN’S BALLON d’Or winner, the Norwegian striker Ada Hegerberg, has signed a lucrative long-term sponsorship deal with Nike, it was announced on Monday.
A source close to the 24-year-old said the contract was worth upwards of €1.1 million to the player.
In a press release, Hegerberg’s representatives AV Sports said the deal would run for “at least” the next decade.
The Lyon player had previously been sponsored by Nike’s rival Puma. She posted a picture of herself on Twitter with the caption “Just did it”.
It is a rare such deal involving a women’s football star and underlines the status of Hegerberg, who was the first ever winner of the women’s Ballon d’Or award in 2018 and has won the last four UEFA Champions Leagues with leading French side Lyon.
However, she did not take part in last year’s World Cup in France due to a long-standing disagreement with the Norwegian FA and was succeeded as Ballon d’Or winner for 2019 by USA star Megan Rapinoe.
“This is an historic contract and a true commitment both to Ada and women’s football,” Hegerberg’s agent, Victor Bernard, told AFP.
French media reports have described Hegerberg as the highest-paid female footballer in the world with her contract at Lyon worth a reported 400,000 euros annually. She called the Nike deal “yet another massive step in my career”.
Other Nike-sponsored athletes include Cristiano Ronaldo, Kylian Mbappe, Neymar and LeBron James, as well as USA women’s stars Rapinoe and Alex Morgan.
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Could see that coming. You can’t keep publicly attacking your players even if there is some truth to it.
Levy needs to follow Conte out of the door or nothing will change at Spurs. The fans have had enough of Levy and his way of running the club with profit above everything. It’s time Spurs had owners that were willing to spend what’s needed on the squad to put us in the position where we can actually win something. 22 years of Levy’s way doesn’t work, who else would still be in a job after 22 years of failure?
Levy and Lewis OUT.
@Tony Borg: Am, they literally OWN the club. It belongs to them like.
They’ve missed out on Tuchel by a weekend
Thank God. Bring back Poch and start enjoying the games please don’t get another egotist with an entourage that don’t like tomato sauce these guys are two a penny in contes case 200m and no better off
What’s Tim Sherwood doing these days ?
Please sign a manager with an attacking philosophy. I don’t mind losing 3-2 as long as we had a go and are entertaining to watch. But the last few seasons of watching Conte and mourinho park the bus tactics and try counter attack for a one nil win. No thanks. Done with that boring nonsense.
Harry, get your bag and gtfo of that disaster of a club. You belong in Old Trafford.
@ggg: united are only 2 points ahead.. they got beat 7 – 0 a couple of weeks ago… they are as bad