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Ben Johnson in the controversial ad. Sportsbet.com.au/Twitter

Australian anti-doping chiefs say new Ben Johnson ad is no laughing matter

The Canadian sprinter is the star of a new ad in Australia.

THE AUSTRALIAN ANTI-doping authority (ASADA) has lodged an official complaint over a new TV ad for betting company Sportsbet which features Olympic drug cheat Ben Johnson.

The campaign, tagged โ€œputting the โ€˜roid into Androidโ€ has also been the subject of complaints from politicians and the sporting community in Australia.

It features Johnson, in his role as a 48-hour Olympic champion, extolling the virtues of having an unfair advantage, along with a number of actors who are not unlike disgraced sports stars.

Sportsbet.com.au / YouTube

However, ASADA do not see the funny side of it.

Acting chief executive Judy Lind said in a statement to the Hearld Sun: โ€œThis advert makes light of the use of performance enhancing drugs in sport and sends the completely wrong message that the use of drugs in sport is normal.โ€

This advertising campaign belittles the achievements of clean athletes and denigrates those who work to protect clean sport across the world.โ€

She also confirmed it had written to the Australian Communications and Media Authority to complain.

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    Mute Mรญcheรกl Moran
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    Jul 15th 2020, 8:32 PM

    R.I.P.

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    Mute Tommy C
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    Jul 15th 2020, 10:34 PM

    @Mรญcheรกl Moran: awful news, heart goes out to his family

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    Mute Dulra Cork
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    Jul 15th 2020, 8:33 PM

    Tragic news. Thoughts are with his family. May he rest in peace.

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    Mute Chris Tobin
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    Jul 15th 2020, 8:33 PM

    Thatโ€™s so sad

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    Mute Gavin Kearney
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    Jul 15th 2020, 8:42 PM

    I just felt ridiculously sad reading that.. 41 year old former athlete. Cancer is so horrible, we all must know someone touched by it.

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    Mute Mervyn Queally
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    Jul 15th 2020, 8:36 PM

    Terrible news. Why does life have to be so cruel to those so young. May he rest in peace

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    Mute Pat Dowdall
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    Jul 15th 2020, 8:47 PM

    R. I. P.
    Condolences to family & friends.

    106
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    Mute Adrian White
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    Jul 15th 2020, 9:17 PM

    Very sad news. God love his family. No doubt he fought this like he played footballโ€ฆ he gave it everything.

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    Mute Carol Cunningham
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    Jul 15th 2020, 8:39 PM

    Very disrespectful to call him โ€˜Oโ€™Connorโ€™ instead of his first name. Shame on you at the Journal

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    Mute Carol Cunningham
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    Jul 15th 2020, 8:40 PM

    @Carol Cunningham: actually change my post to โ€˜Shame on you Fintan Oโ€™Brienโ€™
    โ€˜

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    Mute David Carroll
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    Jul 15th 2020, 8:57 PM

    @Carol Cunningham: I donโ€™t think any disrespect was meant. Usually sports stars are referred to by their surname.

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    Mute Alan Wiley
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    Jul 15th 2020, 9:09 PM

    @Carol Cunningham: calm down

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    Mute M
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    Jul 15th 2020, 11:56 PM

    @Carol Cunningham: Christ, you have a lot to be complaining about. Maybe just leave your sympathies to this manโ€™s family and be done with it. A journalist calling him by his surname as would be done when he was a player is hardly disrespectful to the man. The piece is well written and strikes the right tone.

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    Mute Brian Fitzgerald
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    Jul 15th 2020, 9:33 PM

    Clearly a good man in every field of life. Condolences to his wife and young children, itโ€™s always heart breaking to see someone so young and strong taken from all that knew and loved him. He was a fine player RIP

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    Mute Noel O'Neill
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    Jul 15th 2020, 9:09 PM

    May he rest in peace

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    Mute Johnsinker
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    Jul 15th 2020, 8:40 PM

    Terrible parallels with the 1990 team. RIP Kieran. So sad this evening

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    Mute maurolee
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    Jul 15th 2020, 9:04 PM

    RIP.

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    Mute barney rock
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    Jul 15th 2020, 9:17 PM

    Rip kieran.all Ireland winner.

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    Mute Danny McCarthy
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    Jul 15th 2020, 9:42 PM

    Jesus thatโ€™s terrible news. Saw him a good few times playing with cork & he was a tough competitor. Condolences to his family & friends at this tough time RIP

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    Mute Barry Kelleher
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    Jul 15th 2020, 9:55 PM

    Rip Kieran. A gentleman.

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    Mute Decko49
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    Jul 15th 2020, 9:49 PM

    Condolences to Kierans family and friends. So sad to see someone so young taken from us. Rip

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    Mute Amelia O'Reilly
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    Jul 15th 2020, 9:26 PM

    RIP.

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    Mute Sean Healy
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    Jul 15th 2020, 9:25 PM

    Terrible news. RIP.

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    Mute Rochey77
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    Jul 15th 2020, 9:42 PM

    A tragically young age. RIP

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    Mute Finbarr Phelan
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    Jul 15th 2020, 11:12 PM

    So sad.
    Great player from a great club.
    Condolences to his family.
    R.I.P.

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    Mute Pauly Kells
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    Jul 15th 2020, 8:53 PM

    Terrible news.rip keiran..

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    Mute Micheรกl
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    Jul 15th 2020, 10:05 PM

    Mo chomhbhrรณn

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    Mute David O Brien
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    Jul 16th 2020, 12:25 AM

    God bless good sir

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    Mute colm buckley
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    Jul 16th 2020, 2:14 AM

    Very sad News,fought hard tough battle with bravery & Grace,my condolences to the family & close friends!
    RIP

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    Mute Gerry Campbell
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    Jul 16th 2020, 7:03 AM

    Rest in peace .

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    Mute John McCabe
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    Jul 16th 2020, 12:21 PM

    God rest his soul and give his family strength at this difficult time rip.
    Can I just say how much of a class act Davy Russell is.

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    Mute Kevin O'Sullivan
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    Jul 16th 2020, 11:11 AM

    Great ambassador for Cork Football and so sad for his family & community. Condolences.

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    Mute Dave Potter
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    Jul 17th 2020, 8:29 AM

    R.I.P

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